Following a public hearing on October 7, 2024, the Village Plan Commission approved a Master Conceptual Plan to subdivide and develop properties at the southwest corner of State Trunk Highway (STH) 165 and STH 31. The plan includes constructing 105th Street and creating three commercial development sites: a Rocket Wash carwash facility and two future buildings for retail and office space.
The development area is situated south and east of the existing Kwik Trip facility at 10451 72nd Avenue. The approved Master Conceptual Plan outlines three developments. The first parcel is a 2.3-acre site designated for a 5,480-square-foot Rocket Wash carwash facility, which will include 30 parking spaces and maintain over 44 percent of the site as open space. The second parcel will encompass 3.2 acres and be developed with a future 12,000-square-foot office or retail building, providing 103 parking spaces and over 36 percent open space. The third parcel will consist of 3.1 acres for a future 16,900-square-foot office or retail building, offering 94 parking spaces and more than 47 percent open space.
Additionally, a Traffic Impact Analysis conducted by the Village in November 2023 identified the need for traffic improvements to support the new development. Based on the findings, the Wisconsin Department of Transportation has approved the proposed construction and connection of 105th Street to STH 31. The developer will implement all necessary improvements, including constructing 105th Street between 72nd Avenue and the STH 31 intersection to enhance traffic flow.
“Approval of the Master Conceptual Plan marks an important step forward for this project,” stated Robert Hanson, Pleasant Prairie Community Development Director. “The future construction of 105th Street and the development of the commercial sites will contribute to local growth and provide space for new business opportunities.”