Attracting visitors and providing them with information on available opportunities, activities, events, and experiences in Pleasant Prairie is the focus of the Pleasant Prairie Convention & Visitors Bureau (PPCVB). It is the PPCVB’s mission to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the Village – in all seasons – regionally and beyond.
Branding and establishing promotional materials have been a high priority for the PPCVB. Having established a partnership with Simpleview Inc., PPCVB Executive Director Michelle Williamson is working closely with their website content creation team to develop a professional and eye-catching site that will inform the community and visitors alike about the hotels, attractions, businesses, and fun things to do throughout the Pleasant Prairie community. The website is scheduled to launch at the end of summer. A splash page is currently available at
VisitPleasantPrairie.com which will redirect you to the visitor information page on the Village website.
Events in the Village have continued while the PPCVB has been getting established. Williamson collaborates with multiple departments at the RecPlex to support them where possible. In January, the organization received its first Ready Set Go grant from the Wisconsin Department of Tourism for the first ever UANA PanAm Junior Open Water Swim Championship for the Western Hemisphere to be held at Lake Andrea on August 16-18, 2019. This event will draw swimmers from throughout the US and Canada.
As this year progresses, Williamson will work to find a more visible location for the PPCVB and visitors center which will also provide the space needed to expand her staff. Success will come with strong partnerships with community businesses and hotels. “One of the main driving forces behind enhancing the economy is the connection to the area that the community and visitors feel,” stated Williamson, “We will get the word out about all the great attributes we have in Pleasant Prairie that make us who we are.”