On Monday, October 1, the Pleasant Prairie Village Board named Michelle Williamson as Executive Director of the Pleasant Prairie Convention and Visitors Bureau (PPCVB). The Village launched the PPCVB in January 2018 to focus on promoting Pleasant Prairie as a tourism destination. As Executive Director, Williamson will ensure the growth of the PPCVB and the Village’s travel- and tourism-related businesses. She will lead a comprehensive marketing and public relations program for Pleasant Prairie to promote tourism, encourage overnight stays, and highlight the Village’s sporting venues, shopping, and other attractions.
Williamson comes to the PPCVB from Carthage College where she spent 19 years in the Office of Admissions. As Director of Admissions and Financial Aid, she guided thousands of students and families throughout their college search process. In addition, Williamson played an integral role in admissions events and marketing. She planned and coordinated major annual scholarship events and site visit programs.
“I am very excited to bring my expertise in event planning, marketing, and promotions to the Pleasant Prairie Convention and Visitors Bureau,” commented Michelle Williamson, “I look forward to sharing all of our community’s incredible attributes with the region and beyond.”
Williamson has a Master of Education degree from Carthage College and a bachelor’s degree in Psychology from Allegheny College in Meadville, Pennsylvania. Williamson has lived in Pleasant Prairie for 9 years with her husband and five-year-old daughter.